MAX VIEWERSHIP CAMPAIGN
(HOUSE OF THE DRAGON)
CLIENT
(HBO) MAX
TYPE OF CLIENT
Entertainment/ Streaming platform
CATEGORY
Campaign, social media, production, strategy
BRIEF
MAX, formally known is HBO MAX merged with Discovery to host more content for a younger audience. In doing so, their attrition rate was negatively impacted and their brand has been compromised. This comes second to fans unsubscribing to MAX once their favorite shows end, leaving max in a less-than leverage position. This leaves us with the question
"How can we fix viewership and our brand's integrity?"
WHAT WE DID
W&W studios was poised to create an advertising template, using House of the Dragon as our example, by integrating a curated Character Playlist, A UGC competition for a season premiere with emerging tech, and
RESULT
Through our template, our client has been able to use the strategy provided for each of their cult-following shows, creating an environment where fans stay on the streaming platform and are engaged through MAX's cohesive social channels.
01
Social Media Promotional Content
02
UGC / Social Contest Info
03
Premiere Tickets
04
Broadcast Channel
05
Premiere Experience
06
New Streaming Content
07
Curated Character Playlist
List of executions
Presented by W&W Studios
Wisdom Warner and Jenna Weisenbach.
Promotional video used on social media to promote the House of the Dragon season two UGC contest. Produced, written, directed, and executed by Wisdom Warner.
UGC example from a content creator submitting under #DragonDreamsonMax Executed by Wisdom Warner, co-directed by Jack Selden.
CONTRIBUTION
Creative Strategy + Copy Writing + Creative Direction + Art Direction